据悉,作为第五届中国国际消费品博览会(以下简称“消博会”)的重要分会场“三亚游艇嘉年华”将于4月15日至18日在三亚国际游艇中心举办,并设置鸿洲国际游艇码头和半山半岛帆船港两个分会场。
It is reported that the "2025 CICPE Sanya Boat Festival," an important sub-venue of the fifth China International Consumer Products Expo (hereinafter referred to as the " Expo "), will be held at the Sanya International Yachting Center from April 15 to 18. The event will also feature two additional sub-venues: the Visun International Yacht Marina and the Sanya Marina.
本届展会总面积达16.68万平方米,其中水上展区占比近90%,划分为四大主题展区:
This year's exhibition covers a total area of 166,800 square meters, with nearly 90% of the space allocated for the marine exhibition area, which is divided into four themed zones:
船艇静态展区将集中展示飞桥艇、造浪艇、浮筒船等含有动力系统的各类型休闲船艇,并通过3D打印技术呈现海南国际游艇设计大赛获奖作品;
Yacht Exhibition Zone: This zone will showcase various types of leisure yachts with power systems, such as flybridge yachts, wakeboard, and pontoon boats. Additionally, 3D printing technology will be used to display award-winning designs from the Hainan International Yacht Design Competition.
海滨文化展区聚焦英国航海文化、下午茶文化,以及海洋运动装备及赛事体验;
Coast Culture Zone: Focuses on British maritime culture, the culture of afternoon tea , and marine sports equipment and event experiences.
品质生活展区设置艇上派对、露营体验、游戏互动等互动场景;
Quality Lifestyle Zone: Featuring interactive scenes such as yacht parties, camping experiences, and gaming activities.
时尚消费展区则汇集VivienneWestwood(西太后)、Jenny Packham、Alexander McQueen(亚历山大·麦昆)、MISSSOHEE、Selfportrait 等高定品牌及国际奢品。
Fashion Consumption Zone: Brings together high-end brands and international luxury labels such as Vivienne Westwood, Jenny Packham, Alexander McQueen, MISSSOHEE, and Self-Portrait.
活动的四大核心亮点也备受关注:
一是国际知名游艇品牌齐聚,展现全球游艇产业多样性。本届展会将汇聚众多国际知名游艇品牌,包括英伦双杰“公主”和“圣汐”的旗舰产品,以及意大利阿兹慕,美国拿铁、克里斯等10余个世界顶级游艇品牌,展示约150艘游艇。
二是国际一线婚纱品牌中国首秀,引领时尚消费潮流。展会邀请美国著名婚纱品牌Vera Wang进行中国首秀,展示2025-2026新品系列。
三是打造“游艇+时尚”等多元化消费场景,推进文旅深度融合。本届展会将通过打造“游艇+婚纱”“游艇+潜水”等多种消费场景,全方位构建起多元、新颖且具吸引力的游艇消费体验。
四是配套丰富多彩的同期活动,开幕式、欢迎酒会、主题沙龙、摩托艇体验赛等一系列活动将举行。
The event also highlights four key features:
1. Gathering of Internationally Renowned Yacht Brands: Showcasing the diversity of the global yacht industry. The exhibition will feature flagship products from renowned brands such as Princess Yachts and Sunseeker Yachts from the UK and Azimut Yachts from Italy, as well as American brands such as Nautique Yachts and Chris Craft, with approximately 150 yachts on display .
2. China Debut of Top International Bridal Brands: Leading the trend of fashion consumption. The event will host the China debut of the famous American bridal brand Vera Wang, showcasing its new 2025-2026 collection.
3. Create Diverse Consumption Scenarios: Promoting the integration of culture and tourism. The exhibition will establish diverse consumption scenarios,including "yachts + weddings" and "yachts + diving,"providing a comprehensive, innovative, and appealing yacht consumption experience.
4. Rich Activities: A series of events will be held,including the opening ceremony, welcome reception, themed salons, and jet ski experience competitions .
三亚市相关负责人表示,此次活动紧扣海南自贸港建设目标,以游艇产业为核心,联动水上设备、时尚消费等领域,推动三亚打造国际旅游消费核心功能区。通过消博会平台,“三亚游艇嘉年华”将进一步激活海洋经济潜力,为全球呈现一场融合科技、生态与文化的海上盛宴。
A representative from the relevant department stated that this event will closely relate to the construction goals of Hainan Free Trade Port. Focusing on the yacht industry, it will link sectors such as water equipment and fashion consumption, propelling Sanya's growth as a pivotal international tourism and consumption hub. The "2025 CICPE Sanya Boat Festival" will be held at the Expo, where it will showcase the marine economy's potential through a global maritime carnival integrating technology, ecology, and culture.