“三亚，我们终于来了！” 近日，三亚迎来春节后的首个大型韩国入境团，来自韩国KDB生命保险金融集团的近200名游客顺利抵达，开启了他们期盼已久的三亚休闲度假之旅。抵达后，一名韩国团友激动地表示：“为了这一刻，我努力工作了一年，这次三亚之旅是对我辛勤付出的最好奖励。”
"Sanya, we've finally arrived!" Recently, Sanya welcomed its first large South Korean inbound tour group after the Spring Festival. Nearly 200 tourists from South Korea's KDB Group arrived to start on their leisure vacation in Sanya. Upon arrival, one of the South Korean tourists excitedly said, "I've worked hard for a year for this moment, this trip to Sanya is the best reward for my diligent efforts."
此次韩国入境团的三亚之行内容丰富多样，涵盖了酒店住宿、景区观光、高尔夫球体验、游艇出海以及康养休闲等多元化旅游业态。在三亚期间，韩国游客将游览天涯海角、西岛、亚龙湾热带天堂森林公园、三亚千古情等热门景区，深入体验高尔夫球及游艇项目，充分领略三亚独特的海岛风光和度假魅力。他们纷纷表示，相较于之前去过的其他海岛城市，三亚的酒店和旅游配套设施更加完善，治安管理也更为出色，让他们在三亚的旅程感到安心和舒适。
The South Korean tour group's itinerary in Sanya is diverse, including hotel stays, scenic spot visits, golf experiences, yacht outings, and wellness leisure activities. During their stay, the South Korean tourists will visit popular attractions such as Tianya-Haijiao, West Island, Yalong Bay Tropical Paradise Tourist Area, and the Sanya Romance Park. Golf and yacht activities will also be available, allowing visitors to experience Sanya's distinctive island scenery and resort ambience. Feedback from previous visitors indicates that Sanya's hotels and tourism facilities are more comprehensive and that its security management is more robust, contributing to a sense of safety and comfort.
此次参团的员工是公司2024年表现优秀的代表。原本计划让员工们选择去中国的大城市如北京、上海等地，但大家更希望能在三亚放松心情、休闲度假，因此最终选择了三亚作为目的地。“我们旅行社有十几个导游，几乎一个人每个月都要带8个团，忙得团团转。”海南美瑞国际旅行社韩语导游朱美秀告诉记者，韩国游客对文化体验和康养旅游等尤为感兴趣，目前旅行社的韩国订单已经排到了4月份。
The employees on this tour are outstanding representatives of the KDB Group for 2024. Initially, the plan was to have employees choose to visit major Chinese cities like Beijing or Shanghai, but the group expressed a preference for a leisure vacation in Sanya, so that is what was chosen as the destination. "Our travel agency has a team of highly skilled and dedicated tour guides, with each guide handling approximately eight tour groups per month, ensuring a high level of service and satisfaction for all clients," said Zhu Meixiu, a Korean-speaking tour guide at Hainan Meirui International Travel Agency. She noted that South Korean tourists are particularly interested in cultural experiences and wellness tourism, with bookings for South Korean tourists currently scheduled up to April.
近年来，三亚不断加大对韩国市场的推广力度，积极开展国际合作。2024年，三亚与韩国最具影响力的旅行商哈拿旅游（Hana Tour）达成合作协议，采用联合营销模式推动更多国际游客到三亚旅行。据统计，2024年以来，Hana Tour在韩国市场的三亚旅游宣传线上线下触达人次超400万。
In recent years, Sanya has made significant efforts to promote the South Korean market and engage in international cooperation. In 2024, Sanya reached a cooperation agreement with Hana Tour, South Korea's most influential travel agency. The new marketing model adopted by Sanya aims to attract more international tourists to Sanya. According to statistics, since 2024, Hana Tour's promotional efforts for Sanya tourism in the South Korean market have reached over 4 million impressions both online and offline.
