三亚，实火！
Tourism in Sanya Is Booming!
2月1日至4日，三亚单日免税销售额连续四日突破2亿元。今年以来截至目前，三亚免税销售额同比增长18.1%，购物人数、进店人数分别增长21.9%、13.8%，创历史同期购物人数和进店人数新高。2025年春节长假，三亚市共接待游客256.87万人次，实现旅游总收入67.06亿元。其间，三亚离岛免税销售额达14.4亿元。
From February 1st to 4th, Sanya's daily duty-free sales exceeded 200 million yuan for four consecutive days. Up to now in this year, Sanya's duty-free sales have increased by 18.1% year-on-year, with the number of shoppers and store visitors rising by 21.9% and 13.8% respectively, hitting new historical records for the same period. During the Spring Festival's holiday in 2025, Sanya City received a total of 2.5687 million tourists, realizing a total tourism income of 6.706 billion yuan. During this period, the off-island duty-free sales in Sanya reached 1.44 billion yuan.
通过举办各类促销活动，三亚春节消费持续高涨。新年庙会、新春民俗年货美食节、渔货集市、升昌大集等活动营造浓厚的新春年味，带动消费市场购销两旺。多个商业地标围绕“非遗”“民俗”等文化主题，结合创意美陈、音乐会、潮流集市等活动吸引客群，提升零售消费热度。
Through the organization of various promotional activities, Sanya's consumption continued to soar during the Spring Festival. Events such as the New Year temple fair, Spring Festival Goods and Food Market, the Fishery Market, and the Shengchang Market created a strong festive atmosphere for the Spring Festival, driving a boom in both purchasing and selling in consumptions. Several commercial landmarks attracted crowds around cultural themes such as "intangible cultural heritage" and "folk customs," combining creative displays, concerts, trendy markets, and other activities to enhance the retail consumption heat.
灵蛇贺三亚 温暖中国年 | 重磅演出！三亚奏响，匈牙利艺术团来三亚啦
Blockbuster Performance! It Will Be Held in Sanya. The Hungarian Art Troupe Is Coming to Sanya!
在匈牙利，音乐文化如同流淌的多瑙河，源远流长，滋养着这片土地上的每一个艺术灵魂。在这片充满音乐氛围的国度里，手风琴以其独特的音色和表现力，成为了连接传统与现代音乐的桥梁。匈牙利艺术团，便是这桥梁上璀璨的明珠，以其精湛的技艺和深厚的文化底蕴，为世界音乐舞台带来了无尽的惊喜与感动。三亚市文化馆首次邀请国际乐团——匈牙利艺术团，于2月7日在一楼演艺厅带来这场音乐盛宴。
In Hungary, music culture is like the flowing Danube River, with a long history and nourishing every artistic soul on that land. In such a country full of musical atmosphere, the accordion, with its unique timbre and expressiveness, has become a bridge connecting traditional and modern music and, indeed, the Hungarian Art Troupe is the brilliant pearl on this bridge. With its exquisite skills and profound cultural heritage, it has brought endless surprises and touches to the world's music stage. The Sanya Cultural Center invited an international troupe, the Hungarian Art Troupe for the first time. On February 7th, the troupe will host this musical feast in the performance hall on the first floor.
日本旅行商团来琼参加考察交流活动
A Japanese tour operator delegation came to Hainan to participate in inspection and exchange activities.
近日，由海南省旅游和文化广电体育厅组织的日本旅行商考察团抵琼，开启海南旅游资源考察活动，标志着海南与日本旅游业界合作迈入新阶段。考察团将先后走访海口、琼海、陵水、保亭、三亚、万宁等市县，重点调研海南滨海度假、热带雨林、温泉康养、民俗文化等特色旅游资源，并与当地旅游企业对接，设计符合日本游客需求的旅游线路与产品。
Recently, a Japanese tour operator inspection group organized by the Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports arrived in Hainan, initiating an inspection activity of Hainan's tourism resources, marking a new stage in the cooperation between Hainan and the Japanese tourism industry. The inspection group will visit, in succession, cities and counties such as Haikou, Qionghai, Lingshui, Baoting, Sanya, and Wanning. The group will focus on investigating Hainan's characteristic tourism resources such as coastal vacation, tropical rainforest, hot spring health preservation, and folk culture, and connecting with local tourism enterprises to design tourism routes and products that meet the needs of Japanese tourists.
据悉，海南正加速推进国际航线网络恢复与拓展，年内计划新增及加密多条至东亚、东南亚等地的航线。随着更多便利化政策落地和旅游产品创新，海南有望成为全球游客“热带海岛度假”的首选目的地之一。
It is reported that Hainan is accelerating the restoration and expansion of its international flight route network. It plans to add and increase the frequency of multiple routes to East Asia, Southeast Asia, and other places within this year. With the implementation of more facilitation policies and innovation of tourism products, Hainan is expected to become one of the first-choice destinations for global tourists for "tropical island vacation."
